E-Marketing Segmentation, Differentiation, and Positioning Strategies Coursework

E-Marketing Segmentation, Differentiation, and Positioning Strategies - Coursework Example ther issue that proper entry research can turn up: no company wants to suddenly find that it has gone from a saturated domestic market to a saturated one. Therefore, companies must research carefully before making the move to market, and know what kind of customers they are targeting. â€Å"With three types of customers-those who shop exclusively through the catalogs, those who purchase strictly through retail, and those who utilize both channels of distribution - The J. Peterman Company is committed to learning all they can about their customers to gain increased market share† (J, 1999). Note that at the writing of this quotation, J Peterman was not involved with online marketing yet. However, at that present, it was proactive, and met the challenge of the future. In terms of the competitor market jpeterman.com shares within various segments, there are various niche competitors, such as Sharper Image, and J Crew, which have a larger market share and presence. It would be a mistake to offer the more lucrative market a product that it could not afford or could easily replace with a cheaper competitor’s product of similar quality. Although this market may be more willing to pay more initially for something faddish than the busy family market segment, it should not be the intention of the company to cash in on a quick fad and lose the long-term perspective warranted by this important market. Therefore, the company should follow a pricing strategy that places a great deal of importance not only on internet price cutting, but also on establishing perceived value in the customer base and leveraging this perception in terms of long-term customer attenuation. J Peterman is in a very competitive industry. The source of this is the popularity of this industry as a commerce supplier that can also now be accessed over the internet. Many businesses like J Peterman are rushing to invest time and money in networked e-commerce systems, so as to enhance consumer

An Eminent Threat to the Planet Essay Example for Free

An Eminent Threat to the Planet Essay Global warming is certainly a danger that threatens our society. While it may not drastically affect this generation, if things keep going as they are, future generations will have to deal with the problems that people are presently causing. Global Warming and Greenhouse Gases Global warming refers to an overall increase in the temperature of the earth. This is due emissions of greenhouse gases, which are essentially pollutants which damage the earth’s ability to maintain itself when they are released into the atmosphere. Carbon dioxide is a particularly common greenhouse gas that is emitted by the activities people all of the time. An overload of these gases prevents the ability of the atmosphere to absorb some of the rays from the sun, as the ozone layer is damaged. Fossil fuels, such as gasoline, diesel, and kerosene release fumes into the atmosphere that damage the atmosphere’s ability to regulate the earth’s temperature by allowing and preventing solar rays from reaching the surface. Climate Change and seal Level Rise Although current climate change is best represented by more extreme temperatures (higher high temperatures in the summer, and lower lows in the winter), ultimately the earth is expected to warm up. Many scientists have hypothesized that within the next century, the earth may warm by up to two degrees Fahrenheit. Although this does not seem like a lot, it could cause the melting of the outer layers of Antarctic ice, which would cause a rise in sea level by up to a few feet over the course of the next century. But the rate of global warming is expected to increase, according to the Environmental Protection Agency. If this occurs, and due to the expansion of Antarctic ice and the melting of some ice caps, sea level could rise by several feet, which would have devastating consequences. Life as we know it would be completely altered by any significant rise in sea level. Because water allows for trade and transportation, most major communities are built close to the coast of continents, rather than the interiors. That being said, if sea level was to rise so much as ten feet, many cities would be completely destroyed. Miami, Florida would have to be evacuated, as would most of the towns within fifty miles of the United States Gulf Coast. Much of the land in the Caribbean would be submerged, as would many islands in the South Pacific, and even some areas in Europe, such as the Netherlands. How Our Current Activities are Causing Global Warming Although exact measurements of the rate of the rise in temperature and thus, sea level are presently immeasurable, the way human beings are living today will certainly ensure that they will be significant. People are causing more emissions of environmentally and atmospherically dangerous gases than ever before, and we do not seem like we are going to stop any time soon. More cars are on the road, more airplanes are in the air, and more boats, including large freighters and barges are in the water than ever before, and as the planet’s population increases, so will the amount and volume of our emissions of dangerous gases. If we intend to hinder global warming in any way, we have to realize that our present course is not environmentally friendly, and it will lead to a rise in temperature (and a greater abundance of pollutants). We need to invest in clean fuels, and even though researching alternatives to our current fuels will be costly, it is well worth it in the long run, because global warming is a fast way to destroy our planet. References U. S. Environmental Protection Agency (EPA). Climate Change: Greenhouse Gas Emissions. 2009. http://www. epa. gov/climatechange/emissions/index. html U. S. Department of State. Climate Change and Overview. 2009. http://www. state. gov/g/oes/rls/rpts/car/90312. htm

Germany :: essays research papers

Germany is located in Central Europe. It borders the Baltic Sea and the North Sea. It is between the Netherlands and Poland, south of Denmark. It is slightly smaller than Montana.   Ã‚  Ã‚  Ã‚  Ã‚  Germany’s economy was the world’s third most powerful in 1997. The German economy benefited from robust exports, particularly to other members of the EU and the US, as well as strengthening equipment investments. But anemic private consumption and contraction in the construction industry limited the expansion. Unemployment continued to set post-war monthly records through the end of 1997 and averaged 4.3 million for the year. In preparation for the first of January 1999, the start of the European Monetary Union, the government has made major efforts in 1996-97 to reduce the fiscal deficit. This effort has been complicated by growing unemployment, an erosion of the tax base, and the continuing transfer of roughly $100 billion a year to eastern Germany to refurbish this ex-communist area. In recent years business and political leaders have become increasingly concerned about Germany’s decline in attractiveness as an investment target. They cite increasing preference by German companies to locate new manufacturing facilities in foreign countries rather than in Germany, to be closer to the markets, and to avoid Germany’s high tax rates, high wage cost, rigid labor structures, and extensive regulations. For similar reasons foreign investment in Germany has been lagging for years.   Ã‚  Ã‚  Ã‚  Ã‚  Germany is one of the world’s leading industrial nations. Western Germany is among the world’s largest and technologically advanced producers of iron, steel, coal, cement, chemicals, machinery, vehicles, machine tools, and electronics. Eastern Germany’s industries are metal fabrication, chemicals, brown coal, shipbuilding, machine building, textiles, and petroleum refining. Industry employs around 41 percent of the German work force. Germany’s biggest industry is vehicles because of luxury cars such as the BMW, Mercedes-Benz, and Porsche, but you can’t forget the VW Beetle.   Ã‚  Ã‚  Ã‚  Ã‚  German exports value at 521.1 billion dollars. Manufacturing, such as machines and machine tools, chemicals, motor vehicles, and iron and steel products, totals over 88 percent of all exports. Agricultural products account for 5 percent, raw materials for a little over 2 percent, and fuels as 1 percent. Other non-mentioned products total about 3 and a half percent.   Ã‚  Ã‚  Ã‚  Ã‚  German imports value at 455.7 billion dollars. manufactured items are also the most imported at a little over 74 percent of all imports. Agricultural products equal around 10 percent, fuels are over 6 percent, and raw materials are almost 6 percent. Other non-mentioned materials are under 4 percent of the total imports.   Ã‚  Ã‚  Ã‚  Ã‚  The labor force is roughly 38.7 million people. As said earlier industry employs around 41 percent, agriculture employs 3 percent, and services employ

The Men We Carry in Our Minds

The Men We Carry in Our Minds Scott Russell Sanders In his essay â€Å"The Men We Carry in Our Minds,† Scott Russell Sanders examines the problems that exist between gender inequalities. These problems mainly took place during the early 20th  century. Men had the choice of either being factory workers or soldiers, while women only had the option of staying home. Sanders uses  argumentative strategies  to help the reader establish and see clearly the difficulties between this issue.His essay expresses how only certain men were forced to do hard labour in order to provide for their family, while others just had it handed to them. He also argues about how women were never given the equal opportunity to follow their dreams and were told that only men were capable of being successful. As a child, Sanders witnessed many men go through the same routine of life, being forced to do hard labour in order to support their families. He knew men such as marginal farmers, carpenters, s teel workers and many others who all laboured with their bodies.But he also knew of another sort of men, â€Å"†¦ men, who did not sweat and break down like mules† (Sanders, 326). These other sorts of men were soldiers. To Sanders they appeared like they barely worked at all. But he later learned that these men would soon be off to war, to fight for their lives and for their country. At first, appearance meant everything but later Sanders learned that it wasn’t just hard working men who had hardship, every man did. Sanders was given an opportunity that many in his social class were rarely given.He was offered a scholarship into college, which taught him the different views of people towards life. Being in college allowed him to interact with different types of people, especially women and these interactions opened his views into the issues that concerned many women. He learned how women were tired of always being in the shadow of men, and that they wanted to be re cognized as their own individuals. Sanders soon realized that the main influence towards these women views were the men in their lives.The fathers who brought them up and taught them that only men were capable of being successful. Women strongly believed that they had equal rights of being as successful as men. From the interactions with women around him, Sanders finally realized that women were just as equal, but to society it was still the same. In the end men were to be seen more successful than women. Scott Russell Sanders. â€Å"The Men We Carry in Our Minds. † Essay Writing for Canadian Students with Readings. 6th ed. Eds. Kay L. Stewart, roger Davis, Chris J. Bullock, and Marian E. Allen. Toronto ON: Pearson, 2008. 324-329

How Can Cities Be More Sustainable Environmental Sciences Essay

Increasingly people are traveling to metropoliss and it is estimated that by the twelvemonth 2025 that 65 % of the universe ‘s population with be urban inhabitants ( Pacione 2007 ) . However, the demands of this turning urban population are impacting on our environment as resource ingestion and waste production wreak mayhem on our planet and our quality of life ( Wackernagel and Rees 1996 ) . The international consensus is that we need to move now toward sustainable development and this means happening a balance between societal, economic, and environmental precedences for now and future coevalss ( World Commission on Environment and Development 2004 ) . This essay will discourse the construct and rules of sustainable development as a model for be aftering for sustainable metropoliss, Australia ‘s national stance, be aftering dockets at the local degree, the common visions and actions for sustainable development, and reviewing the recent Brisbane City Centre Master Plan 2 026. The universe is presently home to a projected population estimation of 6.8 billion people ( US Census Bureau 2010 ) with approximately 22.4 million residing in Australia ( Australian Bureau of Statistics 2010 ) . Urbanization is happening at an dismaying rate with 50 % of the universe population presently populating in metropoliss and by the twelvemonth 2025 this figure is expected to hold risen to 65 % ( Pacione 2007 ) . These mega-cities have to run into the basic demands and consumerist life styles of 1000000s of people ensuing in degrees of resource ingestion and waste production which have black impacts on the environment ( Wackernagel and Rees 1996 ) . Our â€Å" ecological footmark † greatly outstrips the rate at which our environmental resources can be renewed and wastes can be absorbed which internationally has raised grave concerns for the future sustainability of our planet ( Wackernagel and Rees 1996 ) . If we fail to move now we may really good be jeopardizing the really being of future coevalss. So the inquiry is how to make we travel towards sustainability and the echoing reply is for the sustainable development of our metropoliss. The construct of sustainable development purposes to protect our hereafter and was foremost defined in Our Common Future by the World Commission on Environment and Development ( WCED ) in 1987 as â€Å" development that meets the demands of the present without compromising the ability of future coevalss to run into their ain demands † ( 2004, p.56 ) . Besides known as the Brundtland Commission, it advocated for sustainability which encompasses non merely our natural environment but equilibrating this with interacting economic and societal precedences ( WCED 2004 ) . The demand for sustainable development was emphasised once more internationally with the 1992 United Nations Conference on Environment and Development ( UNCED ) in Rio de Janeiro ( the â€Å" Earth Summit † ) which resulted in Agenda 21 ( United Nations 2004 ) . This docket paperss the rules of sustainable development and is an international guideline for actions authoritiess, non-government administrations, and the community can take together to accomplish sustainability ( Department of the Environment and Heritage 2004 ) . Several international get-togethers and studies on sustainable development for our metropoliss have since occurred and legion states and international administrations have adopted the rules of sustainable development rules into their dockets. Despite the multiple of dockets, models, and acts steering the sustainable development of our parts and metropoliss it is still a fuzzed construct and therefore a closer expression at its three constituents – environment, societal, and economic system – is needed to place the issues and demands, signifier ends and aims, and develop programs for execution. Using this integrated planning attack has normally been called the ‘triple bottom line ‘ ( Williams 2007 ) .The Triple Bottom LineFirst coined by John Elkington in 1996, the ternary bottom line advocates that the attack to sustainable development and assessment steps of sustainable patterns should see societal, environmental, and economic indexs and how they impact upon each other ( Rogers and Ryan 2001 ) . Figure 1 illustrates merely how the three constituents of sustainability are intertwined.Figure 1. The mutuality the societal, economic, and environmental constituents of the Triple Bottom Line.When be a ftering for sustainable metropoliss a balance needs to be struck between the precedences of accomplishing societal equity and inclusion, economic prosperity, and the protection of the environment ( Campbell 1996 ) . Conflicts in the precedences of each factor are inevitable and metropoliss besides impact upon environing parts and on a national and even international graduated table. With this in head, this attack to be aftering sustainable metropoliss is bound to be more successful when all cardinal stakeholders ( authorities, concern, industry, non-profit administrations, community etc ) work in partnership. Examples of precedences enveloped under each ternary bottom line constituent are outlined below in Table 1.Table 1. Examples of Triple Bottom Line Priorities for Sustainable Development( Reproduced from: Dekay & A ; O'Brien 2001, Pacione 2007, United Nations 2004, Wackernagel & A ; Rees 1996 )ENVIRONMENTAL ISSUESAir and H2O pollution ( i.e. COA? emanations ) Climate alteration ( i.e. increased H2O temperature ) Impacts on ecosystems and species biodiversity ( i.e. species extinction ) Over usage of land and natural resources ( i.e. over-fishing, deforestation ) Water deficits Natural catastrophes ( i.e. bushfires, cyclones, temblors, tsunamis )SOCIAL ISSUESHealth ( i.e. disease ) Poverty and hungriness Inadequate lodging ( i.e. homelessness ) Social unfairness ( i.e. human rights, chances ) War Crime Impacts on quality of life ( i.e. traffic congestion, noise )ECONOMICAL ISSUESUnemployment Issues with economic growing and stableness ( i.e. planetary fiscal crisis ) Campbell ( 1996 ) lineations three major struggles which can happen when turn toing these precedences: the belongings struggle ( economic growing versus societal equity ) , the resource struggle ( economic growing versus environmental protection ) , and the development struggle ( societal equity versus environmental protection ) . An illustration of a development struggle is happening land to develop lodging for the turning population while still continuing the environment and ecosystems ( i.e. Parkss, natural militias ) . The issues ( outlined in table 1 ) which are confronting the universe are by no agencies exhaustive and some are more applicable to developing ( i.e. poorness ) than developed states ( i.e. C emanations ) , therefore designation of these specific issues, the causes, and interactions confronting metropoliss at a local degree are critical towards sustainable planning. However, metropoliss can impact globally ( i.e. due to exporting ) and hence the overall ends and aims for be aftering for sustainable development should besides vibrate with regional, national and international dockets.Ecological Sustainable Development in AustraliaIn 1990, merely a twelvemonth after sustainable development had been brought to international attending by the WCED ‘s publishment of Our Common Future ( 2004 ) the Australian authorities embraced the construct specifying ‘ecological sustainable development ‘ ( ESD ) as â€Å" ‘using, conserving and heightening the community ‘s r esources so that ecological procedures, on which life depends, are maintained, and the entire quality of life, now and in the hereafter, can be increased † ( Commonwealth of Australia 1990, cited in Williams 2007, p. 124 ) . After old ages of extended audience between all the cardinal stakeholders ( i.e. authorities, concern, industry, community, non-profit administrations, faculty members ) , studies from cardinal industry sectors on sustainability issues and advice on ESD policy way, and careful consideration of planetary positions ( i.e. United Nation ‘s Agenda 21 ) the National Strategy for Ecological Sustainable Development was published in 1992 ( Department of the Environment and Heritage ( DoEH ) 1992 ) . This papers was endorsed by the Council of Australian Governments ( COAG ) and provides a national model for authoritiess to steer their determination devising and policy development towards guaranting sustainable development in Australian. Furthermore, the Strategy aims to inform industries, concerns, and the community and promote the development of policies and patterns towards a sustainable Australia ( DoEH 1992 ) . The ends, nucleus aims, and seven steering rules outlined in the Nationa l Strategy for Ecological Sustainable Development are outlined in the tabular array 2 below. Table 2. Overview of the National Strategy of for Ecological Sustainable Development ( NSESD ) ( DoEH 1992 ) Goal: Development that improves the entire quality of life, both now and in the hereafter, in a manner that maintains the ecological procedures on which life depends.CORE Aim:to heighten single and community wellbeing and public assistance by following a way of economic development that safeguards the public assistance of future coevalss to supply for equity within and between coevalss to protect biological diverseness and keep indispensable ecological procedures and life-support systemsGUIDING Principles:determination devising procedures should efficaciously incorporate both long and short-run economic, environmental, societal and equity considerations where there are menaces of serious or irreversible environmental harm, deficiency of full scientific certainty should non be used as a ground for proroguing steps to forestall environmental debasement the planetary dimension of environmental impacts of actions and policies should be recognised and considered the demand to develop a strong, turning and diversified economic system which can heighten the capacity for environmental protection should be recognised the demand to keep and heighten international fight in an environmentally sound mode should be recognised cost effectual and flexible policy instruments should be adopted, such as improved rating, pricing and inducement mechanisms determinations and actions should supply for wide community engagement on issues which affect them In reexamining the aims of the NSESD the three basis of sustainable development are present: accomplishing environmental protection, societal wellbeing and equity, and economic development now and for future coevalss. The rules are really wide sweeping and argue for a collaborative, careful and balanced attack towards determination devising and actions to accomplish sustainable environment, economic system, and communities in Australia. Of note is the 2nd rule, besides known as the â€Å" precautional rule † , which emphasises that deficiency of scientific grounds should non forestall action to debar serious environmental debasement ( Williams 2007 ) . The NSESD rules have been incorporated into legion local, province, and federal authorities Acts in Australia, including ( but non limited to ) environmental, land, H2O, coastal, and be aftering Acts ( Peel 2005, Williams 2007 ) . One of the most recent planning Acts is the Queensland Government ‘s Sustainable Planning Act ( SPA ) 2009 ( Department of Infrastructure and Planning 2009a ) which replaces the Integrated Planning Act 1997. In line with the NSESD rules, the intent of this new act is to accomplish ecological sustainability by pull offing the procedure and effects of development ( guaranting answerability ) on the environment and guaranting that local, regional, and province planning is integrated together through collaborative partnerships ( Department of Infrastructure and Planning 2009b ) . Another of import papers which is steering local planning in Australia is the United Nation ‘s Local Agenda 21 ( LA21, chapter 28 of Agenda 21 ) . This plan provides a model to implement sustainable development at the local degree and strongly encourages community engagement with local authoritiess in the development of policies, action programs, and enterprises for their metropoliss and the surrounding parts. Australia has been committed since 1997 to advance the Local Agenda 21 plan and provides local authoritiess with resources and funding towards be aftering for and implementing sustainable policies, schemes, plans, and activities in their local countries ( Cotter and Hannan 1999 ) . Figure 2 illustrations the five action phases of LA21. These actions provide a construction for planning in which it appears to be both in line with the procedural rational attack and values-based in that it focuses on developing programs based on a wealth of information and cognition from all possible beginnings and actively measuring whether executions are working towards accomplishing the program ‘s ends and marks. Of note is that beginnings for planning can include: looking at beginnings which provide information on what the indexs or issues are happening ( i.e. of the State of the Environment studies ( Williams 2007 ) , ecological footmark appraisals ( Wackernagel & A ; Rees 1996 ) ) ; sing what authoritiess ( i.e. regional programs ) and administrations are making ; affecting the community and concerns to pull on their cognition, experiences, and needs ; and feedback from reappraisals and studies on the results of ain and other enforced programs. Figure 2. Action countries in Local Agenda 21 procedure ( Cotter, B & A ; Hannan, K 1999 ) As mentioned antecedently, LA21 is a planetary plan for be aftering sustainably and hence by supervising and describing on the results around the universe this feeds back into the planning procedure and is bound to make common visions for our metropoliss and the manner authoritiess ( and hopefully communities and concerns ) go about accomplishing them.Common Visions for Sustainable DevelopmentOver the past 30 old ages, since our focal point has turn towards sustainability, common visions and ends for metropoliss across the universe are playing out as we face similar quandaries. In his reappraisal of sustainable urban development in 1998 Wheeler highlighted nine chief waies for be aftering to accomplish the development of sustainable metropoliss ( 2007 ) . These, along with short descriptions, are listed in table 3 below. A major recurrent subject is the demand to switch our dependence on auto transit to more sustainable signifiers of conveyance ( i.e. trains, coachs, bikes ) in the a ttempt to cut down its impacts such as air pollution, urban conurbation, low quality of life, and demand on natural resources ( i.e. fuel ) . This and the vision of resource decrease, as seen from a personal point of position, would hold to be the hardest to accomplish. This is merely because personal transit and resources ( i.e. engineering, communications, mundane merchandises – the list is eternal! ) are so entwined in the economic system ( i.e. movement/production of goods ) and human thoughts of freedom and leisure that these extenuate the motive for alteration. Table 3. Common Visions for Sustainable Cities ( Reproduced from Wheeler 2007 ) Compact, Efficient Land Use – In built-up countries expeditiously use land and do infinites more green, safe, attractive, and livable ; continue farm land, ecological home grounds, and unfastened infinites near metropoliss. Less Car Use, Better Access – Reduce the demand for auto transit ( i.e. to work ) by constructing up public transit and entree ; making urban small towns where services and employment are in close propinquity to places ; cater environment for bikes and paseos ; increase pricing related to auto transit ( i.e. parking, fuel, enrollment fees ) Efficient Resource Use, Less Pollution and Waste – Greater focal point on resources which are reclaimable and reclaimable ; enterprises and inducements to cut down resource ingestion ( i.e. electricity, H2O ) ; increase pricing related to resource ingestion ( i.e. electricity ) Restoration of Natural Systems – reconstructing natural land and waterways to supply corridors and home grounds for wildlife and opens infinites for people to reconnect with the environment ; reconstruct bing urban Parkss and unfastened infinites ; urban horticulture to turn nutrient and workss ; reclaim abandoned land for ecological Restoration and human activities to reconstruct wellness Good Housing And Living Environments – purpose to supply low-cost lodging and design and restore houses and vicinities to give people easy accessible services, installations, and recreational and cultural infinites A Healthy Social Ecology – reduce/eliminate homelessness ; address entrenched societal jobs which are impacting on quality of life ( i.e. racism ) ; enhance community, chances, and authorization for groups to accomplish equity and justness. Sustainable Economics – an economic system that helps to reconstruct the environment and societal harm and prevent future harm ; provides valuable employment and invests locally ( i.e. local green goods ) ; economic sector move towards renewable resources and puting in new sustainable engineerings and merchandises ( i.e. intercrossed autos ) . Community Participation And Involvement – create a more functional local and regional democracy which promotes community engagement and engagement in decision-making Preservation Of Local Culture And Wisdom – through encouragement of traditional trades, linguistic communications, rites, cultural patterns, and edifice techniques ; protect local merchandises from mass-produced imports ; protect local farming area and resource stocks ; integrate architecture and stuffs into local development. A good beginning to exemplify how Australia is be aftering for sustainable development is the Brisbane City Council ‘s Brisbane City Centre Master Plan 2006 which outlines the strategic way and model for the development of Brisbane to the twelvemonth 2026. The program ‘s highlighted issues and schemes are enveloped under the three focal point of sustainable development: design and environment, people and civilization ( i.e. societal ) , and economic sciences and concern ( Brisbane City Council 2006 ) . Figure 3 below illustrates the model of the maestro program.Figure 3. The Brisbane City Centre Master Plan Framework( Brisbane City Council 2006, p. 17 ) As a metropolis Brisbane ‘s population is expected to hold increased by 70 % in the twelvemonth 2026 ( Brisbane City Council 2006 ) . The vision for Brisbane metropolis is for a compact ( high-density ) metropolis based around the river which: has: green and unfastened infinites for diversion and assemblage ; provides chances for creativeness ; provides life, working, and leisure demands for a multi-cultural society ; preserves the metropolis ‘s cultural and heritage ; provides each entree and mobility for all types of motion and conveyance ( i.e. bicyclers, vehicles ) ; is an economically comfortable metropolis ( i.e. concern, touristry, instruction ) ; and provides a safe environment ( Brisbane City Council 2006 ) . Interestingly there are societal and economic schemes outlined in the papers but no expressed mention to an environmental scheme other than the ‘built environment ‘ scheme which involves the design and development of constructions. Alternatively mentions to ‘sustainable ‘ patterns affecting the environment are spread throughout the program such as: sustainable edifices and public infinites, air emanations, biodiversity resources, and ‘adopting sustainable resource patterns in relation to stuffs, energy, and H2O efficiency ‘ ( Brisbane City Council 2006, p.19 ) . The Brisbane City Centre Master Plan 2006 high spots widespread arguments and concerns that all the declarations for sustainable development are no more than canonized lip-service as societal and economic factors still hold precedence over protecting our environment. Furthermore, it is questioned whether the execution of policies which are geared towards sustainable development are taking topographic point ( Pacione 2007, Wackernagel & A ; Rees 1996 ) . There is no easy reply, it may be that societal and economic sustainability require more focal point to work towards long-run environmental sustainability. Plans for the sustainable development of our metropoliss surround visions crossing from anyplace between 5 to 50 old ages into the hereafter and are invariably reviewed in visible radiation of new precedences. It will take clip to alter our society so we are willing to take on the duty, to accomplish a balance between human wellbeing and equity, economic stableness, and caring for the environment that sustains our life and that of other species. Barriers to alter besides have to be explored such as unfairness of groups ( i.e. hapless versus wealthy ) in their capacity for sustainable patterns and the restrictions of political dockets. However, these alterations may non be plenty if we have gone excessively far to retrieve a sustainable environment and drastic alternate solutions, such as engineering and scientific discipline, may be the hereafter planning for sustainable metropoliss.DecisionSustainable Development is a planning attack which aims to accomplish sustainable metropoliss by striking a balance between the precedences of societal equity, economic prosperity, and the protection of the environment ( Campbell 1996 ) . This attack has been endorsed by internationally administrations ( WCED, UN ) and states across the universe which have incorporated the rules of sustainable development into their national, regional, and local dockets, Acts of the Apostless, and metropolis programs. In audience with cardinal stakeholders the Australian authorities developed their ain ‘ecological sustainable development ‘ ( ESD ) national scheme as a model for authoritiess, concerns, industries, and communities to steer their policy development and determination devising towards guaranting sustainable development in Australian ( DoEH 1992 ) . The rules of sustainable development have besides found their manner into legion Acts of the Apostless including the Sustainable Planning Act 2009 ( Department of Infrastructure and Planning 2009a ) which guides planning in Queensland to guarantee local, regional, and province planning is integrated together through collaborative partnerships ( Department of Infrastructure and Planning 2009b ) . The United Nation ‘s Local Agenda 21 plan is besides an internationally critical tool to steer local authoritiess to develop of policies, action programs, and enterprises for their metropoliss and the surrounding parts ( Cotter and Hannan 1999 ) . Furthermore, through appraisal and coverage of the results of execution of sustainable programs, metropoliss around the Earth can use this information to steer their ain programs for sustainable development relevant to their country. Common sustainable development visions include: compact and efficient land usage ; reduced dependence on auto transit and better entree to promote alternate signifiers of conveyance ; reduced resource ingestion ; ecological Restoration ; low-cost lodging and better life environments ; societal equity and justness ; sustainable economic system ; community engagement and engagement in decision-making ; and the saving of local civilization and cognition. However, when reexamining a local program ( Brisbane City ) there is grounds that in Australia economic growing and making healthy communities and taking precedency over saving of our environment. This illustration challenges whether all the declarations, dockets, and programs for sustainable development are really being implemented, particularly in relation to the environment. There is no uncertainty that accomplishing a balance between the three constituents of sustainable development is hard as precedences are conflicting and barriers to execution are present. A thorough appraisal of the barriers to sustainable development would be beneficially so these can be addressed, in every bit much as they can, and considered in future planning towards sustainable metropoliss. It may be that new engineerings and scientific discipline will supply the chance by which these struggles and barriers are overcome and worlds begin to populate in harmoniousness with their environment.

100 Reasons To Focus On Blog Readabilityâ€Not Traffic

100 Reasons To Focus On Blog Readability- Not Traffic The purpose of content marketing isnt to increase blog traffic. Yet here we are, focusing on things like  getting more social shares  or growing our email list- things that have numbers we can measure.  In the midst of all of this focus on growth, we missed on  something incredibly important: How do we get people to read our content? Youd be surprised at how much money and effort youre putting into content that isnt being read. 100 Reasons To Focus On Blog Readability- Not Traffic via @JulieNeidlingerWhy People Arent Reading Online Content Lets put a number on it: Less than half of your blog readers actually read past 100 words. Thats 100 reasons you should focus on creating content that keeps readers interested in your entire blog post. Thats a real bummer if youre writing long-form blog posts of 2,000 words or more. In 2013, Slate author Farhad Manjoo wrote an article about how people don’t read online content. Manjoo asked a data scientist to analyze Slate’s traffic, and discovered that online readers have a dismal ability to focus. By the time readers scroll to the 100-word mark, half of them have decided to leave, though some will share the partially-read post on their way out the door. Less than half of your #blog readers read past 100 words. Heres how to fix that.Manjoo, a writer, was bothered. He noted the poor connection between shares and blog readership. Lots of social action didn’t mean deep reading, and content that was fully read didn’t always generate many tweets. Manjoo’s article was shared an impressive 13,000 times, with a majority of those shares, if the research was correct, from people who didn’t read past a few introductory paragraphs. Like Slate, you put time and money into creating great content. You assume that if it was shared, it was (mostly) read. Wrong. There is a lack of blog readership happening that those sharing numbers can’t measure. You can stop reading now if you don’t care if anyone reads your content. Banner blindness and desensitization When the web was new, maybe readers noticed banner images. This is no longer the case, however. It’s called banner blindness, and it means that repeated exposure to banner images and other marketing techniques have left readers desensitized. Even if a banner graphic or pop-up modal is important, you’ve unwittingly used a form that your reader has been trained to ignore and skip. How bad is this ability to ignore? According to HubSpot, the average clickthrough rate of display ads is 0.1%, with half of those being accidental. Readers are learning to tune things out, and this includes your content. Your best work, your most clever copy, your beautifully designed ad. Unnoticed. There is so much content marketing spilling over the dam that readers, in doing everything they can to maintain focus, have learned to block out what they think isn’t important- just like they learned to ignore banner ads. To cope with all of the content, readers default to skimming and skipping. Elmore Leonard and the skippable parts In his 10 Rules Of Writing, author Elmore Leonard ended his list with this: Try to leave out the part that readers tend to skip. Leonard understood how people read books, whizzing by solid paragraphs of purple prose to get to the dialogue. The dialogue, after all, is where the characters develop, where they interact, where the action happens. Try to leave out the part that readers tend to skip. - Elmore Leonard How do people read online? They read just as Leonard warned us about. They skip what they think is unimportant. They skim until they see something interesting. According to Tony Haile, CEO of Chartbeat (the same company that Slate used for data analytics) 55 percent of online readers spend less than 15 seconds on a page. Why aren’t they reading the whole thing? People are reading under time constraints. They are reading in hyperspeed. A bulleted list tells them that they can grab information quickly. Paragraphs that have more than one idea won’t fly. Every paragraph’s first sentence must be a lede. They don’t have time to read a lot of copy. They’re busy looking for something to share, not a meaty thesis that they have to think about. People are only reading what they think is relevant. Researcher Jakob Nielsen found that readers are skimming first, deciding whether or not there are enough indicators that tell them to read. They want to see keywords highlighted through the copy, whether as subheaders, bold text, or color. They don’t want to see clever subheadings. People want the conclusion first. They warm to the inverted pyramid style of writing that is familiar to journalists, laying out the conclusion first. 80 percent of a reader’s time is spent â€Å"above the fold†, i.e. before they have to start scrolling. Everything important has to be at the top. People don’t have time for snake oil. Readers look for cues that you and your copy can be trusted. They don’t like marketese (â€Å"best ever!†), and they want to see outbound links. In essence, skippable parts are the author’s vanity at the expense of readers’ time. Your content must be built for skimming. Unfortunately, content marketers are busy creating long-form posts because search engines seem to prefer them, according to Neil Patel of QuickSprout. They compound this insult using questionable graphics and call-to-action techniques because the analytics â€Å"prove† that this works. This is a problem. With the explosion of content marketing techniques that are built for  traffic hits and analytics rather than readers, we have trained our readers to ignore our content. Have we trained our readers to ignore #contentmarketing like they ignore banner ads?There is less and less leeway when it comes to getting  your content noticed in a crowded arena with weary and unwilling readers. It’s do-or-die within in a few seconds.  It has to happen in 100 words. How To Get People To Read Your Content Nielsen’s research suggests that only 20 percent of your web copy is read. How do you feel about that? You probably hoped for a better return on your financial and time investment. Your introductions really do matter. Introductions start with the hook- that matters. You have to avoid the initial bounce of readers who click in and out in an instant. But past the hook? Your first 100 words are important. Write headings that tell what the content is about. People are skimming the internet, so be sure your headings and subheadings are clear. Avoid vague headlines. That way, if someone is skimming, they know what your content is about and whether or not it's worth their time to read. If they determine it isn't worth their time... You have to let some readers go. Not everyone wants to read every piece of content you create. Perhaps a  team blog has a leg up on solo blogs in that having a team of bloggers with different writing styles  and topic ideas  means you'll have a good mix of content. Some content is a hit, some is a miss, and some topics your regular readers don't care about. That's fine. You must make your content fit how people want to use it. You may wish to write 5,000-word blog posts, but your readers may only want cursory coverage. Bend your content to fit how it will be consumed. Not getting comments? Not getting much discussion on content toward the end of a long post? Readers not sharing s from the end of your posts? Then maybe your readers want shorter posts. Stop fixating on clicks, hits, and conversions. What happens after the click is as important. Medium.com understood this from the beginning, and chose to measure how much a piece of content is read versus whether someone clicked through to it. This is your takeaway: readers use your content how they want to, not how you want them to.

farmer and his wife essays

farmer and his wife essays A farmer and his wife The work that families are involved in, their economic circumstances and their personal relationships are central to both stories, no matter what culture those people belong to. Money sometimes can be a seed of evil, bring only injustice, conflict or dissatisfaction for someone; however, sometimes money dose mean everything for someone. In this two stories, some people reflect on a lifetime of work and the changes in their lives, others have to face unemployment and ethical decision that they have done. Furthermore, after reading two stories, I can appreciate common things about money, work and land in both stories. A farmer and his wife is one of the best stories I have ever read before. It is quite interesting when I first read through the whole story. The husband and his wife, 2 main characters, with the totally different personalities, but lived together since they were around 18 of their age. Everything has been significantly changed in the last several decades of their life, except their personalities, they still keep their characters, even they try to change it, but it seems impossible. For the wife, who is the only daughter in her family, inherited her parents gifts, a large fields with more than three centuries history. To her, money and work have the special meaning. In order to find a good job, her children leave her alone, and go to somewhere to earn their lives. She can understand that, because she wants her children having a good life. However, She is also concerned that her children would never come back, and she is really upset when she heard that one of her daughter became a prostitute. But she just pretend she did not know that, cause she knew that her daughter need that job to survive, even it was a shame to her. However, what was the key thing she was concerned was that all of her children despite their long absence and shortcoming, even they post ...

An Easy Way to Write a 500-Word Essay

An Easy Way to Write a 500-Word Essay An Easy Way to Write a 500-Word Essay During student years, we have to face multiple tasks, which differ in complexity, style and guidelines. However, a 500-word essay is probably one of the most common tasks you will ever face, so you need to be ready to complete it not depending on the subject. Some students call it the simplest assignment, while others consider a punishment. However, we are ready to calm everyone: following a few simple rules, you will easily master this task and will be able to complete such an essay without any problems. The only secret is that you need to write on a topic you understand and provide your personal opinion on the subject. However, even if you know the topic, you might have no time or lack inspiration. You may also miss a few classes and find it difficult to keep up with all the tasks. In such a case, you can turn to a professional writing service or try to complete a 500-word essay on your own, following our guidelines. Mastering all the tips and having a few examples will definitely save lots of your time and will guarantee high grades. Everything you need to know to complete a 500-word essay Here are the main tips and advice, which you need to consider to complete the assignment in the best possible way: Write an outline. It will be much easier to complete an essay if you have an overall idea of what to write about. Add various points or hints to remember what you were going to discuss. It doesn’t mean that you need to stick to your outline without making any changes along the way; Start with telling the reader about the main idea of your essay, its background, discussed questions and possible results. Make this section as interesting as possible to encourage the audience to go on reading. Remember that using complicated sentences and boring language may make the reader want to put aside your essay; Body paragraphs. This section will require your maximum attention, as you need to provide all the information on the topic. Don’t forget to provide reliable information, backed with facts, data and various visual elements to make the whole essay interesting and easy to read; Closing thoughts always have a great value, as they are a combination of all of your thoughts and ideas. Here you need to summarize everything you have concluded and provide your predictions for the future. In addition, you can always write down something challenging to make the reader want to think on the topic; Personal style. The best part of any essay is that we all have our unique writing style and the way we master words reflects our personality and outlook on life. That is why the best advice will be to adjust your style to the topic. If it is a descriptive essay, be brief and straight to the point. If you need to be creative, spice up your paper with humor and colors! Check the paper. After completing the essay, put it aside and take some time to rest. Later you can go through it again, fixing all the mistakes. Another useful advice is to look at the paper as if you are a reader. Make sure your essay is easy to read and interesting, not complicated with heavy sentences and structures; Avoid plagiarism. Your professor will easily find out that you have used side sources to complete an essay. It doesn’t mean that you need to have fresh ideas for everything. However, you can use quotes and mentioning without pretending you have written everything on your own. All these tips are universal and you can apply them not depending on the task: a 500-word essay, a research paper or any other assignment. Moreover, you can use your writing skills to make additional money during student years and complete academic assignments for others! What can be easier to change lives of other students, using our simple and effective tips?

An investigation into the effectiveness of Arbitration as an Literature review

An investigation into the effectiveness of Arbitration as an Alternative Dispute Resolution (ADR) within the U.K construction in - Literature review Example Corporate social responsibility calls for taking care of the interests of the various stakeholders of the business and amicable settlement of the disputes in the industry through ADR by avoiding litigations. According to the research conducted by Conlin et al (2009, p. 362) the causes of conflicts include technical problems commercial problems and interpersonal differences. Construction industry is complex in nature and the contracts between the parties envisage generally provision for arbitration of the disputes likely to arise in the course of business. According to Harmon (2003, p. 187) complex construction projects result into complex disputes inter alia due to poor documentation. The effectiveness of arbitration as an alternative dispute resolution depends upon these provisions clearly spelt out in the contracts and the effective mechanisms for the arbitration available in the country. Apart from the commercial disputes, arbitration in respect of disputes arising out of employme nt of labour is also very important since this industry is labor intensive and involves employment of workers of the company or contractor, labour contractors and other sub-contractors. Objectives This paper seeks to analyze the effectiveness of arbitration as an alternative dispute resolution (ADR) within the U.K. ... Arbitration as ADR provides a forum for the experts in the construction field for taking decisions in line with the industry norms and established practices which makes the settlement process more effective. Simplicity and flexibility in the arbitration process enhances the working relationship among the parties to the dispute. Evolution of Arbitration in the United Kingdom Noussia (2010, p. 9) stated â€Å"Arbitration is the most traditional and well-known form of alternative dispute resolution. It arises mostly, though not exclusively, from pre-dispute contracts in which the parties agree that if a dispute arises, it will be resolved by arbitration.† Proliferation of industries in the aftermath of industrial revolution which started in the UK and the rise of Labor Party to prominence led to the passage of Trade Dispute Act in 1906. The intent of the legislations and regulations is to encourage conciliation and arbitration in the proceedings for resolving the trade disputes a nd avoid legal proceedings in the courts of law. In the Trade Union and Labour Relations (Consolidation) Act, 1992, Mediation, Conciliation and Arbitration have been recognized as important Alternative Dispute Resolution methods. The procedures relating to the commercial arbitrations have been streamlined as a systematic code of law by the Arbitration Act 1889 incorporating the established practices earlier adopted with suitable amendments. Brooker and Lavers (1997, p. 519) stated â€Å"disputes are a significant phenomenon within the UK construction industry and that they are a matter of importance to the disputants as well as to the other stakeholders such as developers, owners, non-owning occupiers,

Effect of foreign direct investment in the banking sector on the Research Proposal

Effect of foreign direct investment in the banking sector on the Libyan banking industry - Research Proposal Example n investor can â€Å"alter the way of doing business† for the new company including change of name, nature of doing business or the products on offer (Froot26-27). According to Barclay, firms mostly multinationals engage in Foreign Direct Investment with the aim of â€Å"increasing profitability and also increasing its global presence† (101). It is also aimed at minimising risk that is inherent in international business operations. A firm that engages in FDI stands a better chance of surviving in turbulent economic times if it operates in more than one market. A firm may also engage in FDI to â€Å"check the expansion of a local competitor into a new market† (Barclay 77). The aim is to prevent the local competitor from gaining a foothold in a foreign market and then using its newly acquired status and resources to destabilize the local market. Martinez says that Libya is a country in the African continent with a â€Å"fairly complicated history† (81). It has evolved from decades of misrule, revolutions among other national evils. It has for a long time been accused of sponsoring terrorist activities, and was listed among the axis of evil by the American government. Libya was put under the microscope by the United Nations after it was accused of sheltering the suspects accused of the Lockerbie bombing. Consequently it was put under UN sanctions and this severely affected its economy. Today Libya is one of the â€Å"emerging economic giants in Africa courtesy of its abundant oil resources† (Ham 35). It has also normalised its relations with the west and the UN lifted its economic sanctions after the Arab state complied with the set demands. Libya has a population of around 6 million people and a GDP of $21 billion. It has carried out extensive private and public sector reforms to encourage foreign investors so as to spur the local economy. â€Å"The banking industry in Libya is fairly complicated† (Collard 71-72). Due to the embargo that was put by the UN and other

The Tear of Nature Essay Example | Topics and Well Written Essays - 2250 words

The Tear of Nature - Essay Example J and C.D 211). This paper will examine the zoologists’ activities and encounters, relating these experiences and activities with the current ecological issues. Understanding the ecology of different biosystems is the epitome of environmental protection. Motivation of the biologists When biologists Mark and Delia Owens got seized by the notion of resettling in the Kalahari Desert, their main motivation was to find an isolated site whose wildlife had no previous encounters with human beings, and thus would not be fearful of humans. They set out to examine the living conditions of renowned animals such as lions, brown hyenas and jackals. Their primary goal for resettling in the remote desert was to study wildlife in the Kalahari Desert and make calls for its conservation. For this, the duo settled in the Deception Valley, which is the remotest part of the desert. The biologists were knowledgeable of the effects of poaching on wildlife survival and sustenance, and sought to creat e awareness of these effects. This was primarily aimed at promoting a culture of awareness of the diversity of wildlife and promoting the protection of wildlife. Currently, especially following the drastic changes that have occurred on the environment, biologists and other environmental stakeholders have instituted a campaign aimed at saving the environment and ecosystems found in it. The main emphasize is on appreciating the input of all creatures in the biodiversity system called the Earth. All creatures, big or small play an integral role in environmental sustenance, which means the depletion of a single unit of the bio diverse environment has significant, detrimental effects on the overall environment. As zoologists, the Owens primary focus was on animals within the Kalahari Desert ecosystem. They were, nonetheless, agreeable on the essence of other forms of life within the ecosystem. These include trees and shrubs that fed the herbivores on which the large carnivores fed. Overc oming threats to their health and safety Water scarcity within the desert is a momentous problem, which proved quite taxing to the Owens. The duo had to ration themselves to meager seven gallons of water per week for all their needs that included cooking, drinking, bathing and cooling the vehicle’s radiator. Such water scarcity posed substantial threats to their health. Moreover, the cleanliness of the water was also wanting as it was infested by bees and collected twigs and soil (Ramawat 25). In ancient days, the Kalahari was characterized by a series of rivers and other water catchment sources, but currently only dry channels show evidence of the rivers. According to Mark and Delia, the dry channels nowadays lay next to slightly lofty sand dunes. Deception Valley, where the Owens settled is located on one of the aforementioned river beds. Water scarcity is currently a formidable ecological problem, which plagues many areas of the globe. Global warming as a consequence of en vironmental degradation is the cause of the water scarcity problem in the world. As people degrade forests by cutting down trees to create land for settlement and agriculture, people, in fact, degrade the quality of their lives. Water is essential for life as it constitutes a large portion of the human body. Environmental degra

American History - Utopian Movements Essay Example | Topics and Well Written Essays - 750 words

American History - Utopian Movements - Essay Example Several religious and secular Utopian communities arrived in America. Some of the communities include Shakers, Rappites, Oneida community and Brook Farm. According to utopian ideas, a perfect society would have communism. Some of the utopian communities include Mormons; it was established by Joseph Smith in 1830 (Halloway, 1961). Smith advanced the idea of polygamy as part of utopian society. The followers were later prosecuted and murdered. Another Utopian community was Oneida community that was located in New York. The community practiced communism and complex marriages. Every man and woman was free to have sex and accept criticism except Noyes. The society disintegrated when Noyes tried to pass leadership (Halloway, 1961). Another movement was the Shakers that settled in America in 1774. The emphasis was on vegetarianism thus they lived on by farming. The Shakers established eight colonies. They believed in communal ownership of property and religious confession of sins (Halloway, 1961). Members had to adopt children and homes were gender segregated consisting about ten individuals. The Shakers emphasized on celibacy thus the community ended since new members were not coming forth. The Shakers were later associated with most of reform movements like pacifism and abolitionist movements of 19th century. Another group was the New Harmony that was located in Indiana. The community believed in progressive education and community lifestyle. They advanced women equality but the society disintegrated later due to lack of strong central beliefs (Halloway, 1961). Another movement was the Fruitlands that lasted only for six months. It was founded in 1843 by Bronson Alcott. It followed a British reformist model since it forbade free ownership of property. It emphasized on free love and vegetarianism (Halloway, 1961). Children were not supposed to eat meat or use animal products like honey and wool. The movement also prohibited the use of animals for labor. In the farms, the community planted only the crops that grew out of soil so as not to disturb the living organisms under the soil like worms. Most of the members later felt manual labor as inhibiting. Malnourishment due to strict diet of grains made many members to leave. The movement later collapsed in 1844 (Halloway, 1961). Brook Farm was another utopian community based in Massachusetts in 1841, the community strongly advocated for women rights, abolition of slavery and labor rights. The community was based on a 200-acre farm with only four buildings. The community provided free education and residents had to complete 300 days of labor by farming, doing domestic chores and preparing recreational facilities. However, Ripley joined Fourierism movement thus youths had to do the dirty jobs like repairing roads and slaughtering animals. Most of the youths deserted. The community was also infected with smallpox and fire and later collapsed in 1847. Another utopian movement was Pullman’s capit alist utopia. It was founded in 1880s in the town of Pullman by George Pullman. According to Pullman, capitalist was essential in achieving both spiritual and material needs of the community. The employees would receive two paychecks, one for rent and the other for all material needs. There were rigid social classes since experienced employees and managers would live in tenements. Employee grievances and agitation for better pay increased forcing

The Social Network Movie Analysis Essay Example | Topics and Well Written Essays - 1250 words

The Social Network Movie Analysis - Essay Example The social network gives us the price of the need for acceptance when it changes into the blind ambition of social climbing. This movie rejects the tropes of money and power. It explores the moment of time at which facebook was invented, via the perspectives of clever youthful men who acclaim to be present at its inception. Plot In the fall of 2003, Mark Zuckerberg (Jess Eisenberg) tries to explain to her girlfriend (Rooney Mara), the significance of being a member of one of Harvard University’s 8 prestigious all-male social societies called ‘final clubs’. Mark describes these social societies as being exclusive. Mark Zuckerberg is not good at articulating himself in person. He first distances himself from his girlfriend, who feels that communicating with him is like working the 'Stairmaster' while taking strong exemption to his haughty remarks towards her. This leads to his girlfriend dumping him. Mark’s first effort to create a website in film, a site whe re photos of female Harvard students are placed beside each other, and then users click on the girl who they think is the hottest. This site is wildly accepted and admired but results in every campus girl considering him as a sexist pig, and their boyfriends constantly threatening him. Together with his friend, Eduardo Saverin (Andrew Garfield), they both copy a proposed website for networking from Cameron and Tyler Winklevoss, and Divya Narendra, which was made solely for Harvadites, and renaming it, 'The Facebook'. This website which they come up with, connects students, express what drives life in college, who is single, and how to connect with girls in school. They are then approached by Napster-fame Sean Parker (Justin Timberlake), and following his advice, 'The' is removed, thus giving rise to the now-innovative and revolutionary,’Facebook’. This website, Facebook can be accessed by any individual worldwide, and not just some elite campuses. His communication ina bility, urge to emerge number one, and competitiveness, will distance him. This results in two lawsuits, one from his best friend Eduardo, and the other from the Winklevoss twins. (Www.imdb.com). in this analysis, I will use Mark Zuckerberg, his girlfriend Rooney Mara, and his best friend Eduardo Saverin, to explore on the interpersonal variables. I will use the variables of, electrically mediated communication, and, ingratiating. Interpersonal Concepts and Variables By definition, interpersonal concept is when the needs or ideas of two individuals are opposing to each other. Electronically Mediated Communication refers to any form of communication that takes place through the use of two or more electronics, such as computers, and websites. This concept of communication applies to forms of text-based interaction such as text messaging, or those communications that take place through formats that are computer-mediated such as chat rooms, and websites. This term encompasses both ICTs (information communication technologies), and computer-mediated communication. Computer-mediated communication is the style of online communication and the message it conveys. ICTs, on the other hand, means machines themselves, mobile phones, PDAs and computers.( www.netlingo.com) Ingratiating, on the other hand, refers to what an individual would actively do in an attempt to make another individual or individuals to like him or her.(faculty.Babson.edu) Electrically Mediated Communication In the movie, this variable was widely used. We see that Mark Zuckerberg first

American History - Utopian Movements Essay Example | Topics and Well Written Essays - 750 words

American History - Utopian Movements - Essay Example Several religious and secular Utopian communities arrived in America. Some of the communities include Shakers, Rappites, Oneida community and Brook Farm. According to utopian ideas, a perfect society would have communism. Some of the utopian communities include Mormons; it was established by Joseph Smith in 1830 (Halloway, 1961). Smith advanced the idea of polygamy as part of utopian society. The followers were later prosecuted and murdered. Another Utopian community was Oneida community that was located in New York. The community practiced communism and complex marriages. Every man and woman was free to have sex and accept criticism except Noyes. The society disintegrated when Noyes tried to pass leadership (Halloway, 1961). Another movement was the Shakers that settled in America in 1774. The emphasis was on vegetarianism thus they lived on by farming. The Shakers established eight colonies. They believed in communal ownership of property and religious confession of sins (Halloway, 1961). Members had to adopt children and homes were gender segregated consisting about ten individuals. The Shakers emphasized on celibacy thus the community ended since new members were not coming forth. The Shakers were later associated with most of reform movements like pacifism and abolitionist movements of 19th century. Another group was the New Harmony that was located in Indiana. The community believed in progressive education and community lifestyle. They advanced women equality but the society disintegrated later due to lack of strong central beliefs (Halloway, 1961). Another movement was the Fruitlands that lasted only for six months. It was founded in 1843 by Bronson Alcott. It followed a British reformist model since it forbade free ownership of property. It emphasized on free love and vegetarianism (Halloway, 1961). Children were not supposed to eat meat or use animal products like honey and wool. The movement also prohibited the use of animals for labor. In the farms, the community planted only the crops that grew out of soil so as not to disturb the living organisms under the soil like worms. Most of the members later felt manual labor as inhibiting. Malnourishment due to strict diet of grains made many members to leave. The movement later collapsed in 1844 (Halloway, 1961). Brook Farm was another utopian community based in Massachusetts in 1841, the community strongly advocated for women rights, abolition of slavery and labor rights. The community was based on a 200-acre farm with only four buildings. The community provided free education and residents had to complete 300 days of labor by farming, doing domestic chores and preparing recreational facilities. However, Ripley joined Fourierism movement thus youths had to do the dirty jobs like repairing roads and slaughtering animals. Most of the youths deserted. The community was also infected with smallpox and fire and later collapsed in 1847. Another utopian movement was Pullman’s capit alist utopia. It was founded in 1880s in the town of Pullman by George Pullman. According to Pullman, capitalist was essential in achieving both spiritual and material needs of the community. The employees would receive two paychecks, one for rent and the other for all material needs. There were rigid social classes since experienced employees and managers would live in tenements. Employee grievances and agitation for better pay increased forcing

How Demographics Affect Schools And Educational Processes Essay

How Demographics Affect Schools And Educational Processes - Essay Example The NCLB Act requires all states to demonstrate their annual progress in increasing the percentage of pupils â€Å"proficient in reading and math and in narrowing the test-score gap between advantaged and disadvantaged students†. The law is also responsible for encouraging states to improve upon the standards of student testing, overhauling their systems of accountability and ascertaining the qualifications of their teachers in their relevant subject areas. Ever since the NCLB law has been passed, many non-profit organizations have been making significant contributions towards the objective of closing the achievement gap. Some such organizations include the and Related Education Programming, the National Council for Accreditation of Teacher Education and the Teachers21 organization. The Teachers21 Organization is only one of the many significant organizations working for the systemic reformation of the education system of America. In a document proposing steps that can be taken for the reduction of â€Å"educational inequities†, the organization recognizes that the NCLB Act â€Å"has more keenly focused state and district attention to these achievement gaps and the needs of traditionally low-performing students. This document also outlines various studies pertaining to the subject of the reasons behind the achievement gap, professing that a number of scholars opine that in order for this issue to be addressed in its entirety, the social and economic reasons that contribute to achievement gaps need to be resolved. The organization supports the view of Rothstein (2004) and a significant number of others that the elimination of gaps in academic achievement and the fulfillment of the goal of educational equity require a total and determined commitment to mak e sincere efforts that address

Poverty, Education and Health Care Essay Example for Free

Poverty, Education and Health Care Essay Abstract Poverty and education play an important role in access to health care. A low socioeconomic status influences the health of people. This paper provides a general overview of how poverty and education determines access to health care. It provides a description of the consequences of poverty and education on health care accessibility. Finally it provides solutions as how to address the issue. The link between poverty, education and access to medical care has received considerable attention. Health influences all the activities of an individual. All societies are concerned with varying levels of health among their members. They are also concerned about marginalized sections of society have access to health care. Poverty and its effects on society People belonging to poor communities have poorer health outcomes. They have less access to primary care as compared with more affluent residents. They are also less likely to have health insurance and regular doctor. They are more likely to have chronic health problems. They are more likely to get hospitalized for conditions which can be detected and treated at an early stage. Despite an expansive public insurance program these health problems remain. At least 18 percent of Americans are without medical insurance. This means a total of 44 million are without health insurance out of a population of 300 million. An estimated 87 percent of people are covered by government or employee based health care insurance (Cutler, 2004). People with low socioeconomic status face many challenges in maintaining their health. They have a high mortality rate. They are more likely to be suffering from some disease. They have limited health care resources. They live in poor environmental situations. The United States has one of the world’s most impressive standards of living. At least 32 million Americans live below the poverty line. In addition to poor people an estimated 50 million people live in poverty like conditions. Health risk factors like smoking, obesity and sedentary lifestyle are found in poor Americans (Cutler, 2004). They have a higher prevalence of disability and chronic illness. They have a shorter life expectancy. Children belonging to poor families are more likely to be malnourished. Many poor Americans live in houses which have lead paint. This can cause growth problems in children. Poor people eat inexpensive food which is fatty and lacks important nutrients. Poor people cannot afford health insurance coverage. Patients postpone their medical care and they are more likely to go without prescription medicines. Low income workers are at the highest risk of being uninsured because they are ineligible for Medicaid coverage. They work in low wage jobs that do not offer insurance. They cannot afford the high premiums associated with health care insurance. The lack of a usual source of care is another barrier to seek adequate health care. The challenges associated with poverty create conditions that can diminish lifesavings, lower learning ability and reduce physical, mental and emotional well being. All of these factors are a threat to people’s health. Urban areas in the United States have many health care facilities. However poor people cannot make use of these services. The major challenge is the high cost of visiting doctors, medicine and hospital care. Social factors like language barriers and prejudice by providers also hinder the accessibility of health care by poor people. The government also faces challenges in trying spreading health education in poor communities. Health care services are vital for the survival and livelihood of poor people. Illness persists in poor people. It stops people from working and forces them to sell assets. They fall into debt and are lead into a vicious cycle of dependency and poverty. Failure to treat themselves leads to illness and disability. This further reduces the ability to work in poorer households. People living in rural areas are forced to bear high transport costs. This is difficult and expensive for them. The lack of local health centers in rural areas further hinders the ability of poor people to access adequate health care (Crichton, 1997). The huge time that takes for poor people to obtain treatment is one of the greatest barriers which they face. Time away from jobs results in lost income. Health services run by governments are usually inefficient and are characterized by neglect. The quality of service is low. There is shortage of staff. There is no proper medicine and equipment. In many countries there is no safe water to drink. In developing countries there are high costs to health care. Besides the official fees there are corrupt staff members who demand bribes and fees in return for ordinary services. These services can include registration, tests and being given medicine. They can also pressurize a sick person to make unnecessary visits to the hospital. Payment methods are not flexible in many developing countries. Payment usually has to be made in advance and in cash. This causes considerable hardship for poor people (Crichton, 1997). Â  Education and its effects on society Education also plays an important role in health care. Many people with low literacy cannot read and understand directions written on medications. They cannot complete medical consent forms. They have problems in accessing health care and dealing with health related issues. Health literacy is the ability to read and understand words and procedures related to health care. It consists of comprehension, communication and appropriate action. The direct effects of low health literacy are medication errors. The indirect issues can include insurance issues, accessibility to health care and poor health behavior (Shi, 2003). Low health literacy affects people of all ages, races, educational levels and social classes. It is driven by a variety of factors. It is a multidimensional issue. Understanding written materials has been part of extensive health literacy in the past few years. Sensitivity to culture has also become part of health literacy due to the diverse population of the world. Messages and images have to be tailored to meet the diverse beliefs and values of people. Health literacy is concerned with understanding the information necessary to manage health (Shi, 2003). It is estimated that at least 90 million people in the United States cannot read. The health of such people is at risk. Ethnic minority groups are also affected by low health literacy. Older patients, recent immigrants, people with chronic diseases and those with low income are also vulnerable to having low health literacy. Many people with average or strong literacy skills have found medical terminology and concepts confusing. There are many health consequences associated with a low literacy level. Research has found that at least one third of patients have health problems because of failure in taking prescription medication correctly. People with low health literacy cannot comply with prescribed treatments and self care routines. They also have a high rate of failure in seeking preventive care. They are more at risk for hospitalization. They lack the skills to successfully move in the complex healthcare system (Shi, 2003). Patients with low health literacy have glycemic control. They are also more likely to report eye problems caused by diabetes. The annual health care costs for individuals with low health literacy are five times higher than those with higher health literacy skills. People with low health literacy are more likely to use health care services. Additional health care expenditures result from low health literacy skills. People cannot feel part of the social structure. They are also vulnerable to anxiety and other mental disorders. They can also alienate other people. Research has also found that people with low literacy levels are more vulnerable to die. While federal and state lawmakers continue to debate about how to increase access to health care, some of them are thinking of reinsurance system which might be affordable for poor people. In order to understand the concept of insurance it is essential that policy makers understand the concepts, benefits and limits of reinsurance mechanism. Reforms in Health care Reinsurance in health care refers to risk transfer or risk pooling arrangements. These are designed to remove the barriers which low income workers and minorities face when accessing health care. Risk transfer arrangements can help in this matter but they cannot lower health care costs. Policy makers must design policies which encourage participation from insurers and remove incentives to transfer costs to taxpayers. Reinsurance is defined as an insurance company buying insurance itself. The primary insurer is protected against the rare set of circumstances which might produce losses that it cannot fund on its own. Property and casualty insurance are the areas where reinsurance has been successfully implemented. Companies working in these areas can take heavy losses due to natural disasters in a short time period. This induces insurers to buy reinsurance on the commercial market. Poor people cannot afford health insurance coverage. This directly affects their ability to access medical care. Patients postpone their medical care and they are more likely to go without prescription medicines. Low income workers are at the highest risk of being uninsured because they are ineligible for Medicaid coverage (Kling, 2004). Public health plays a vital role in countering the effects of poverty on health care. It also minimizes the disparities in health by income. Public health policies protect the health of the population. It also plays an important role in reducing contagious diseases and providing low cost health services to marginalized sections of society. There are many examples of public health functions. Immunizing babies, improving sanitation, combating sexually transmitted diseases, protecting the environment and containing tuberculosis are some of the public health functions. Public health focuses on reallocating resources to communities which have low incomes. The US government has a network of community health centers, public clinics, school based clinics and health clinics for low income workers, migrants, minorities and homeless people. The National Health Service Corps is an organization which provides services and places physicians in vulnerable communities. Public health services also focus on specific diseases like tuberculosis. They also increase immunization efforts against this disease. They provide services which improve the health of low income families. Neighborhoods are cleaned from lead paint, pollution control and nutrition programs are launched. Women and children are fed through special programs. Poor people with low income and education have poorer health outcomes. They have less access to primary care as compared with more affluent residents. They are also less likely to have health insurance and regular doctor. They are more likely to have chronic health problems (Kling, 2004). Medicaid is the largest public programs that have improved access to health care. It provides health services to low income population. It finances health and long term care insurance for over 40 million low income Americans. Before Medicaid the poor people were essentially without any medical care. They relied on charity of physicians and hospitals. Public hospitals and clinics were also visited by poor people. Medicaid has made health services available to poor people. It has improved their health status and access to quality care. It has also created satisfaction amongst the poor people. Uninsured poor people lag well behind those people who have coverage with Medicaid. People with Medicaid have even fared comparably with private insurance (Kling, 2004). Despite the fact that these programs offer valuable assistance to low income populations, the deficits in access and coverage faced by low income population cannot be easily overcome. Increase in income does produce a substantial contribution to removing health differentials. However this is the need for insurance coverage and support for community based resources to eliminate health disparities by income. Poverty is hazardous for the physical and mental well being of an individual. Low income and homeless people are poor physical functions. They have a high prevalence of health risk factors and chronic health conditions. They also are more vulnerable to depression and other mental disorders. Research has shown that people living in vulnerable communities have a higher rate of being diagnosed with mental disorders as compared with more affluent communities (Kling, 2004). There is a need for prevention, intervention and treatment of diseases for poor people. Welfare reform cannot succeed without taking into account the special health problems of poor people and children. Poverty is associated with depression and other symptoms. It contributes to depression. People with insufficient personal support have no assistance in raising children. They live under the chronic stress of having children but little money to support them. They are at a higher risk for depression. There is a strong link between single-parent status, responsibility for young children, social isolation, and lack of social supports as well as to poverty. Welfare recipients have many barriers towards employment. They have low skills, substance abuse, health limitation or children with chronic medical conditions. They have serious forms of barriers. They have also high level of distress. They seek help from general medical, specialized and human service sources. Poor people with low income and education have poorer health outcomes. They have less access to primary care as compared with more affluent residents. They are also less likely to have health insurance and regular doctor. They are more likely to have chronic health problems. They are more likely to get hospitalized for conditions which can be detected and treated at an early stage. Despite an expansive public insurance program these health problems remain. At least 18 percent of Americans are without medical insurance. This means a total of 44 million are without health insurance out of a population of 300 million. An estimated 87 percent of people are covered by government or employee based health care insurance. Rising health care costs have become unbearable in the world. This is a problem for poor people in the Western countries and the situation is even worse in developing countries. There is a need for reform in the health care system. Many poor people are not covered by health insurance. Critical care medicine in high technology hospitals are only for a small group of patients (Ham, 2004). The first step should be rationing in containing health care costs. Public health care resources are limited. It is not possible to satisfy all medical needs for all people at all times. An appropriate goal for developing countries is to provide basic health care for the people. Some luxury medical procedures must be left for individuals to purchase with their own resources. Â  A basic level of health care must be provided for all people. Providing the best care is practically impossible. The government can however provide a basic level of care. Prevention oriented and ordinary treatment oriented goals must be set for developing countries and their health care systems. Inexpensive medical prevention is more effective and appropriate for poor people. Finally there should be a system of support which should help people with special expensive medicine care. Special foundations should come to the rescue of poor people for emergency and life saving procedures (Cundiff, 2005). Conclusion The health and well being of poor communities is an issue confronting both developed and developing countries. Research has found links between poverty and the health of people. Inside the United States many poor people do not have health insurance. Some of them can’t even think of affording health insurance. They are more concerned with the basic amenities of life. People in developing countries are even worse off. They have access to state hospitals and clinics which do not have trained staff, prescription medicine and advanced hospital care (Cundiff, 2005). A low health literacy rate is also dangerous for the well being of people. It can have adverse negative economic and social impacts. They can die at from treatable causes and get hospitalized because of their lack of health literacy skills. They are also prone to suffering from mental diseases like anxiety and depression. Â  There is the need for health reform in the entire world. Governments must provide a basic level of health care to all citizens. Advanced hospital care must be made available by foundations and donations. Governments working in coordination with community support groups can effectively counter the affects of poverty and low education on the health care of poor people. Some health responsibilities and policies should be transferred to community groups. The international community must help poor countries in developing basic and adequate health care system. References Cutler, David M. (2004). Your Money Or Your Life: Strong Medicine for Americas Health Care System. US: Oxford University Press. Crichton, Anne (1997). Health Care: A Community Concern?. US: University of Calgary. Shi, Leiyu (2003). Delivering Health Care in America: A Systems Approach. US: Jones and Bartlett. Kling, Arnold S. (2004). Crisis of Abundance: Rethinking How We Pay for Health Care. US: Cato Institute. Ham, Christopher (2004). Health Care Reform: Learning from International Experience. US: McGraw-Hill Education. Cundiff, David E. (2005). The Right Medicine: How to Make Health Care Reform Work Today. US: Humana Press.

Analysis of Attack Tree Process

Analysis of Attack Tree Process When analyzing the security threats to a system the system analyst is forced to rely on an Ad hoc brainstorming process (Schneier, 2004, p. 318) to try and conceptualize what purposes an attacker could have in targeting a system and the methods they could use to carry out their attack. The limitation to the ad hoc approach is that the analyst could miss an area of potential vulnerability or even focus available resources on an attack that is extremely unlikely leaving the door wide open for more likely attacks to occur. The Attack Tree process developed by Bruce Schneier seeks to replace existing ad hoc processes with one that provides a process for evaluating the threats of an attack against a system and what procedures can be put in place to prevent them (p. 318). The process seeks to first identify an attackers goal and then analyzes the methods they could use to accomplish their goal so resources are assigned appropriately. In an Attack Trees, attacks against a system are represented by a tree structure with the goal as the root node and different ways of achieving that goal as leaf nodes (p. 318). The Importance of Using an Attack Tree Process An Attack Tree process is a useful tool to try and analyze the different ways an attacker could achieve their goal. There are several benefits / advantages that can be attributed to a well developed process in the case of Attack Trees you could: Create an multi input iterative process: An Attack Tree enables a system analyst to implement a process where people with different backgrounds / skill sets can add their input to help analyze possible threats and what can be done to negate these threats. Since the process is also iterative you can ensure that it is continually improved upon, this is important because it is unlikely that the attackers are not continually improving their methods. Capture and reuse the process for future projects: In capturing the information created from a process you could ensure that the next time a system is being developed you will have a repository to look to for reference on potential security threats and methods of dealing with them. Since the system analyst is not working from scratch there is a saving of time and money. In creating and reusing a process you also help ensure consistency and reliability. Compute the risk of a type of attack: Different attacks have different probabilities of occurring as well as have different costs associated with them. If an attack is low gain but has a high cost of prevention it wont be worth it to prevent against it (Buldas, Laud, Priisalu, Saarepera and Willemson, 2006) Can be broken down in to multiple pieces: By creating a scalable process you dont have to have someone who is an expert in every single area instead you could have subject matter experts look at the system and offer their input. The Latest Developments in Attack Tree Processes Since Schneier introduced the concept of Attack Trees (1999) several other researchers have worked to fine tune the process. Buldas et al. have offered a more accurate estimate of the probability of an attack and how it in turn influences the cost of preventing against such an attack (2006). By exploring what sort of profit an attacker could gain from conducting the attack (e.g. stealing a competitors designs) and weighing the profit against the cost of the attack (e.g. going to jail) the system analyst will be able to see if reward is proportional to the risk the attacker takes. If an attacker feels that the reward is not proportional to the risk involved, then the probability of an attack occurring is reduced and in turn the resources required to protect the system from such an attack could be reduced as well. Practical examples of industries that could benefit from using an Attack Tree methodology have also been outlined. Sommestad, Ekstedt and NordstrÃÆ'Â ¶m (2009) have written a framework for the practical application of using Attack Trees along with other processes to manage the security of power communication systems. Since power generation is a cornerstone of societys critical infrastructure (Sommestad et al., 2009, p. 1) the protection of the Wide Area Networks that support them is a top priority. However security for such a system is complicated by factors such as; systems of varying age, different levels of criticality and geographical positioning of such systems. Attack Trees in Relation to My Personally Experience When I took a course in Project Management I read an article Secrets to Creating the Exclusive Accurate Estimate. The author mentioned that a project manager should know that a project without risk analysis is useless (Gray, 2001). Before we set up countermeasures to mitigate the risks, we need to know what the threats are. The fundamental concept of an Attack Tree process is to analyze the relation between cause and consequence of malicious attraction. Analyzing the cause and effect of an action is a skill I frequently use to make effective decisions. I list all possible options, analyze the outcome of each option, and estimate the cost I will pay for choosing a particular option. For instance, I would like to eliminate the mice in my apartment. I can use mouse poison, a glue trap, or hire a professional. There are various brands of mouse poisons and glue traps available on the shelves. I might need do some research to analyze their effectiveness and the environmental impact once I used them. Also, if I dont want to see or dispose of the body of the mouse, the glue trap might not be a good choice. Hiring a professional could be an efficient option, but it might cost me a lot. Based on my budget and other relative factors, I can build up an Attack Tree for my Mouse War and use it to assist me to make the best decision. However, the true value of an Attack Tree lies in its ability to assist people in analyzing factors of vulnerability and estimating the feasibility of practices with more complex circumstances such as the incorporation of a networking system. Moreover since Attack Trees provide a systematic methodology which is traceable and reusable it means that not only will the analyst who developed the Attack Tree process be able to utilize it, but they could also hand down the process to others (Network Security Technologies, I., 2005). Once a basic template has been completed such as an Attack Tree for a virus attack, this Attack Tree could be reused as a branch in a more complex model. The analyst doesnt have to rebuild it iteratively. The Potential of Attack Trees to Impact Business The IT industry, today, is expanding at an immense rate. Meanwhile, the tricks used by attackers improve at a pace beyond which we can imagine. Not only do businesses that are heavily invested in IT have to evolve to fight these malicious threats, but also all business are supposed to equip themselves with the ability to deal with emerging threats. Intuition and experience can help a security analyst anticipate a vicious attack and reduce the damage from it (Ingoldsby, T. R., 2009). However, the modes of attack are innovating quickly and both intuition and experience are hard to pass to others. So, business needs a process-based tool such as an Attack Tree to analyze threats. Moreover, Attack Trees could be a bridge to connect an experienced analyst with others (Ingoldsby, T. R., 2009). An analyst created Attack Tree could explain the rationale behind their process and people could learn and extract intelligence from the Attack Trees. As a result of adopting an Attack Tree process, security analysts could build a more efficient communication mechanism. In addition, one of the features of Attack Trees is reusability, while performing risk-analysis, it is not necessary to re-build a new Attack Tree process. A security analyst just needs to retrieve a comparative already designed Attack Trees process and trim it to fit the new mission. For a business this procedure not only saves time and money, but also helps improves the process. Since we are creating an Attack Tree based on old one, it is a way to accumulate experience to make the new Attack Tree more comprehensive. Companies no matter if they are IT related or not, are concerned about internet security issues. Some of them will look to an IT consulting firm for advice. Therefore, some IT consulting firms introduce Attack Tree to their clients. You can easily surf their website and acquire the explicit knowledge of Attack Tree, for instance, the website of Amenaza (http://www.amenaza.com/methodology_2.php). Moreover, some companies have developed a unique Threat Risk Analysis (TRA) methodology based on the Attack Tree process (Amenaza Technologies Limited, 2009). Although this could be perceived as an extension of Attack Trees, these consulting firms possess exclusive knowledge of Attack Tree processes which will help them build up their reputation. Conclusion Malicious internet attacks happen every day. The best approach to protect yourself is to forecast an attackers behavior before the disaster happens. There could be thousands of types of feasibility threats, such as; virus infections, a hacking attack, an internal attack, etc so we need a methodology to manage the TRA. An Attack Tree could be a powerful tool if it is properly implemented. References Schneier, B. (2004). Secrets and lies: digital security in a networked world. Wiley. Buldas, A, Laud, P, Priisalu, J, Saarepera , M, Willemson, J. (2006). Rational Choice of Security Measures via Multi-Parameter Attack Trees. Critical Information Infrastructures Security, 4347. Sommestad, T, Ekstedt, M, NordstrÃÆ'Â ¶m, L. (2009). modeling security of power communication systems using defense graphs and influence diagrams. IEEE Transactions on Power Delivery, 24(4), Schneier, B. (1999). Attack trees. Dr. Dobbs journal , 24(12), Gray, N. S. (2001, August). Secrets to Creating the Exclusive Accurate Estimate. PM Network, 4. Network Security Technologies, I. (2005). Attack Tree/Threat Modeling Methodology. from http://www.netsectech.com/services/attack_tree_methodology.pdf Ingoldsby, T. R. (2009, Jan., 16). Attack Tree Analysis. Red Team, from http://redteamjournal.com/2009/01/attack-tree-analysis/ Amenaza Technologies Limited. (2009). Amenaza SecurlTree. from http://www.amenaza.com/downloads/docs/SCMagazine20-Nov2009-Amenaza.pdf